|
| |
Bay Area and Silicon Valley Network
Special Action/Research Event
Social Media Network Analysis
Next Practices in
Social Network Analysis, Tools and Media
Friday
30 April 2010
8:30am - 5:00pm
(Secure online check-in required.)
Secure online Check-in ($299) includes meals, parking,
refreshments, materials, Wi-Fi access, reception, group
workspace and discounts. Registration and
photo identification required for event venue access.
Speakers and Sponsors
Network Overview, Discovery and
Exploration
|
Bay Area and Silicon Valley Network
Special Action/Research Event
Venue
Fort Mason Center
Building C
99 Marina Boulevard
San Francisco, California USA
Directions
Map
Community
|
|
Subscribe to The Future of Networks
|
The Network Singularity
Supports and Covers The Future of Networks.
Social
Media Network Analysis Workshop
|
Social Media Network Analysis
Next Practices in
Social Network Analysis, Tools and Media
Friday
30 April 2010
8:30am - 5:00pm
(Secure online check-in required.)
Secure online Check-in ($299) includes
meals, parking,
refreshments, materials, Wi-Fi access, reception, group
workspace and discounts.
Workshop Abstract
Why do some social media and online groups succeed when others fail? How
do different collections of online media and populations of authors and
users differ
from one another? How do patterns of contribution vary? How do these
differences illustrate the roles people play within their communities?
Patterns of
contribution and connection determines social media success. Visualizing
these network patterns aids implementation, adoption, security and
effectiveness of social media. A range of
Internet social media including discussion groups, Twitter, enterprise
social media, communities-of-practice, blogs and email are presented,
analyzed and visualized. Network
patterns are explored to illustrate the scope of variation among social
media repositories and between types of contributors.
Maps and patterns of interaction
deliver a far more comprehensive view of social media. These views generate
actionable findings to improve social media effectiveness, syndication and
collaborative outcomes.
Network analysis and intelligence leads community cultivation,
coordination and development tasks. New network
capabilities provision features that improve search, ranking and consumption of user
generated content.
A freely available, open source tool
will be demonstrated to perform basic social media network analysis for
contemporary social media and business models and organizations of all
types. Delegates will be equipped to use social network techniques to
improve overall effectiveness and impact of social media,
communities-of-practice and social software applications. Participants may
expect to achieve immediate improvements in key business activities such as
marketing, sales, engineering, support, service, innovation and overall
organizational effectiveness.
This is an action/research network leadership
workshop. It is for executives, leaders, directors, managers and all
stakeholders wishing to achieve mastery of enterprise social networks and
social media. It is
highly germane to commercial concerns, non-profit organizations,
small/medium companies, social media startups, investors, consultants and social media
entrepreneurs. The workshop is a small-group, close-in configuration of
authentic conversation, hands-on experience and participant collaboration.
All are welcome.
Agenda
Social Media Network Analysis
Next Practices in
Social Network Analysis, Tools and Media
Friday
30 April 2010
8:00am - 5:00pm
|
Time |
Interaction |
Speaker |
|
8:30 -
9:00 |
Bay Area Network
Coffee
and Registration |
|
|
9:00 - 10:30 |
Social Media Workshop
Introduction to SMNA:
What is Social Media Network Analysis?
|
Dr. Marc A. Smith
Chief Social Scientist
Connected Action
Consulting Group
 |
|
10:30 -
11:00 |
Morning Break |
All |
|
11:00 -
12:00 |
Tools and
Applications Workshop
NodeXL:
Network Overview, Discover and
Exploration in Excel
|
Dr. Marc A. Smith
Chief Social Scientist
|
|
12:00 -
1:30 |
Hosted Luncheon
Special Bay Area Network Luncheon
|
All
|
|
1:30 -2:15 |
Next Practices
Social Customer Relationship
Management:
Mastering Customer Networks
|
Jacob Morgan
Principal, Co-founder
 |
|
2:15 -3:00 |
Next Practices
B-2-B Sales:
The Impact of Dynamic Influencer Networks
|
Ted Shelton
Co-Founder and Partner
|
|
3:00 -
3:30 |
Afternoon Break |
All |
|
3:30 -
4:00 |
Advanced Networks
21st Century Leadership:
Harness Social Media and Networks |
Panel
Discussion
|
|
4:00 |
Bay Area Network
Summer 2010 Adjournment |
Workshop Leader
Marc Smith
is a sociologist specializing in the social
organization of online communities and
computer mediated interaction. He founded
and managed the Community Technologies
Group at Microsoft Research
in Redmond, Washington and led the
development of social media reporting and
analysis tools for Telligent Systems.
Smith leads the Connected Action
consulting group and lives and works in
Silicon Valley, California.
Along with Derek Hansen
and Ben Shneiderman, Smith is the co-author
and editor of Analyzing Social Media
Networks with NodeXL, a guide to
mapping connections created through
computer-mediated interactions.
Smith's research focuses
on computer-mediated collective action: the
ways group dynamics change when they take
place in and through social cyberspaces.
Many "groups" in cyberspace produce public
goods and organize themselves in the form of
a commons. Smith's goal is to
visualize these social cyberspaces, mapping
and measuring their structure, dynamics and
life cycles.
At Microsoft, Smith
developed the "Netscan" web application and
data mining engine that allows researchers
studying Usenet newsgroups and related
repositories of threaded conversations to
get reports on the rates of posting,
posters, crossposting, thread length and
frequency distributions of activity.
Smith applied this work to the development
of a generalized community analysis platform
for Telligent, providing a web based system
for groups of all sizes to discuss and
publish their material to the web and
analyze the emergent trends that result.
Smith contributes to the
open and free
NodeXL project that adds social network
analysis features to the familiar Excel
spreadsheet. A tutorial on social
network analysis is evolving into a
book and is freely available.
NodeXL enables social network analysis of
email, twitter, flickr, and other network
data sets.
The Connected Action consulting group
applies social science methods in general
and social network analysis techniques in
particular to enterprise and internet social
media usage. SNA analysis of data from
message boards, blogs, wikis, friend
networks, and shared file systems can reveal
insights into organizations and processes.
Community managers can gain actionable
insights into the volumes of community
content created in their social media
repositories. Mobile social software
applications can visualize patterns of
association that are otherwise invisible.
Smith received a B.S. in
International Area Studies from Drexel
University in Philadelphia in 1988, an
M.Phil. in social theory from Cambridge
University in 1990, and a Ph.D. in Sociology
from UCLA in 2001. He is an affiliate
faculty at the Department of Sociology at
the University of Washington and the College
of Information Studies at the University of
Maryland. Smith is also a Distinguished
Visiting Scholar at the Media-X Program at
Stanford University.
|
